Hawks major sponsor  |  Magpies fly into SPCA  |  Hawks tickets for local charity volunteers | Getting Crusaders to HB
Partnership with basketball academy | Hastings West Ross Shield team | Winners of IMS fundraising competition

IMS Payroll becomes Hawks major sponsor

Hawke's Bay sports greatest supporter has stepped up to be the naming rights sponsor of the Hawks basketball team.

Kevin Atkinson and his national payroll company IMS Payroll has increased their level of support, continuing a long standing partnership with the Hawks family.

Hawks board chairman David Aflallo said everyone within the organisation was thrilled that Mr Atkinson and IMS Payroll will be principal sponsor in 2014.

"We couldn't have wished for a better outcome. Kevin has been a loyal and long standing supporter of basketball and the Hawks.

"We can now build a strong team to win the NBL title," Aflallo said.

Mr Atkinson was an owner of the franchise for four years in the early 90s and IMS Payroll has been a significant financial sponsor since1990.

The Hastings based company with over 10,000 clients throughout New Zealand and the Pacific Islands also sponsors Hawke's Bay United, Hawke's Bay Rugby, the Hastings West Ross Shield Team and the Paora Winitana and Paul Henare Basketball Academy.

Mr Atkinson says he offered to step up to naming rights sponsor for 2014 to give some certainty of competing in the national league and to give the organisation some time to secure a long term sponsorship.

"It's a one year deal, so that the Hawks can concentrate on winning the NBL title and be in a better position to attract a new major sponsor for a three year or longer deal.

"I've always been involved with the Hawks and it's vital that the Hawke's Bay community and basketball fans have a team in the NBL.

"The team has got a very strong chance of winning the title. They have a great coach in Tab Baldwin and there are some exciting player announcements in the coming weeks," he said.

For further information please contact:

Tanya Dearns – Hawks General Manager 022 043 0536

Kevin Atkinson – IMS Payroll 027 444 7847

Magpies fly into SPCA thanks to IMS Payroll

The much needed but desperately underfunded Hastings SPCA will get a welcome boost thanks to IMS Payroll and the Hawke's Bay Magpies.

Earlier this year the SPCA was under threat of closure due to lack of financial support.

Some in the community rallied the cause and raised money and donated food to keep the centre open and at the same time IMS Payroll earmarked its sponsorship of Hawke's Bay Rugby to do a bit more.

"The SPCA is one of those vital services in the community and we decided then that we would look to do something to help out," says IMS managing director Kevin Atkinson.

"We've focused on giving back to schools over the last few years through the Magpie sponsorship, but this is such a worthy cause," he added.

IMS Payroll is asking schools to show their support for the SPCA by asking their students to bring one item of pet food to school before August 13.

Every student that donates gets the chance to win a family season pass for the upcoming ITM CUP season to watch the Magpies at McLean Park. The school that collects the most will receive a signed Magpie rugby jersey, which will be presented to the school by a Magpie player.

An open day will also be held at the SPCA in Maraekakaho Road on August 18 from 1pm with the Magpies as special guests. The players will be on hand to sign autographs while there will be many fun activities, sausage sizzle and many chances to win tickets to Magpie rugby games.

Again those attending are asked to bring along some pet food or a gold coin as an entry fee.

"We hope to get as many people along for the day and see what the SPCA does on a daily basis. I'm sure there's plenty of animal lovers in the Magpies team too, so they'll be sure to enjoy themselves," Kevin said.

IMS Payroll has been a sponsor of Hawke's Bay sport for many years including a long-term association with the Hawks basketball team.

For the fourth consecutive year Mr Atkinson has decided to give the tickets valued at nearly $17,000 away.

Hawke's Bay Rugby has also designated the SPCA as its chosen charity for the the first home game against (Auckland). A bucket collection will be at all entrances to the park.

Hawks tickets for local charity volunteers

The ball is in the court of local charities to get free tickets to Hawks basketball games to thank their volunteers.

IMS Payroll, managing director Kevin Atkinson is offering 50 tickets to every Hawks home game and is giving these to local charities, which they can use as thank you gifts to their helpers.

"Many of our local charities wouldn't be able to operate without a strong volunteer network.

"As being a charity they also have limited resources to show their appreciation.

"There's no hook, we're just asking for charities to come forward to receive some tickets," Mr Atkinson said.

The Hawks has eight home games this season, starting on March 2 against Southland Sharks.

To receive some of the tickets local charities only have to email IMS at or call 876 8959.

The tickets will be equally shared between the charities that come forward.

For further information, please contact IMS on 876 8959

IMS Payroll's Kevin Atkinson was the catalyst to get the Crusaders to Hawke's Bay

Crusader officials today extended their thanks to IMS Payrolls, Kevin Atkinson, for his initiative in convincing the Crusaders board to bring another Crusaders game back to Hawke's Bay.

The Crusaders will host the Chiefs on March 9 at McLean Park, and the two reasons McLean Park secured the game is due to IMS Payroll's Kevin Atkinson and the fantastic support the Crusaders received in Hawke's Bay in 2011.

Crusaders chief executive Hamish Riach said the plan for 2012 was to have all 'home' games based within the franchises catchment area but "Kevin's passion for having another Investec Super Rugby game in Hawke's Bay was just too compelling".

The Crusaders are waiting for a new stadium to be built in Christchurch and were forced to look elsewhere to play their first home match of the season.

"It wasn't really part of our plans to have home games outside of our region, in fact our marketing campaign is based on the Crusaders coming home, but Kevin was pretty convincing to get a game in Napier.

"Kevin is a wonderful asset for your region; he's passionate about Hawke's Bay and passionate about providing the community with quality entertainment from sports like rugby.

"IMS came on board last year to bring the game to McLean Park and the overwhelming success of the match, motivated him to want to make it happen again," Mr Riach said.

IMS Payroll today announced that it is the official match sponsor and will also become one of the Crusaders Partners for 2012.

Mr Atkinson said up until last year, the region's rugby fans have been starved of local Super rugby action and the success of last year's Crusaders game inspired him to convince them to play here again.

"In my view the Crusaders are the most professional Super Rugby franchise in the competition.

"Not only are they the most successful on field team but they continue to raise the bar with their investment in delivering a spectacle around the game with the other entertainment elements such as the Crusaders horseman.

'The Hawke's Bay Rugby Union also needs to be commended as their hard work last year also proved that they are capable of hosting Super 15 games," Mr Atkinson said.

The nationwide company with over 10,000 customers is based in Hastings and has been a long time supporter of sport including Hawke's Bay Magpies, Hawks basketball and Ross Shield rugby.

For further information please contact Kevin Atkinson 027 444 7847

IMS Payroll partners local basketball academy

IMS Payroll managing director Kevin Atkinson wants to see upcoming local basketball stars playing professionally throughout the world.

Mr Atkinson today announced his sponsorship of the IMS Payroll Paul Henare and Paora Winitana Basketball Academy.

He shares both Henare's and Winitana's vision of developing talented basketball players that are well prepared for the life of a professional sports person.

"Hawke's Bay is a hot bed for talented basketballers, but we need to harness the opportunity and ensure these young sport stars can handle the pressures of professional sport both on and off the court.

"There are many examples of sports people with natural talent but not life skills to manage their fame, but Paul and Paora are fine examples of well rounded sport achievers and I wanted to back the academy concept they have set up," Mr Atkinson said.


The sponsorship was announced on the eve of the final selection trials to be held at the Hastings Sports Centre on Friday.

IMS Payroll has been a long-standing supporter of basketball in Hawke's Bay.

The company has sponsored the Hawks for many years and Mr Atkinson has also previously been an owner of the franchise.

"I've seen many professional basketball players come and go and I strongly believe that this academy will identify some hot local talent that will one day go on to play for the Hawks, the Tall Ferns and possibly secure a lucrative NBA contract in the United States," he says.

The cost of a position in the academy is $1150, but Winitana and Henare are covering the costs of all 36 places in the academy through sponsorships.

"We don't want to place any financial pressure on families, so they won't have to pay a cent. Their payment is their commitment as a family to the academies values and standards that we've set very high but very achievable, Winitana said.

The academy will run for 26 weeks throughout the year with early morning training sessions in Napier, Hastings and Flaxmere.

IMS Payroll's sponsorship of the academy is a further addition to supporting sport in Hawke's Bay.

The national payroll provider also sponsors the Hastings West Ross Shield team, the Magpies rugby team and the Hawks. Last year the company was the naming rights sponsor that brought the Crusaders Super Rugby team to the region.

Henare and Winitana are thrilled to extend their relationship with Mr Atkinson and IMS Payroll.

"Kevin's been a huge supporter of basketball and the Hawks would not still be around if Kevin had not been involved in the early days.

"He shares our vision and passion to develop young talent that can hold themselves well both on and off the court, so the partnership is one that we sought as a perfect fit," Paora said.

IMS Payroll gives huge boost to Hastings West Ross Shield team

The Hastings West Ross Shield rugby team can focus on retaining its Ross Shield title next year and beyond following a major sponsorship deal with IMS Payroll.

The Ross Shield tournament winners secured IMS Payroll as a principal sponsor just before this year's tournament, as the team struggled to get sponsors.

Hastings West Team Manager Marc Fox said traditional sponsors Bayer, (for whom he works for as Regional sales manager), Pak n Save Hastings, Hastings RSA and Farmlands came back on board.


"We really appreciated their support and we also got a much needed boost from Horny Goat Drive thru Café, but with an away tournament we were still a little short," Marc said.

Hastings West went on to win the tournament undefeated and IMS Payroll managing director Kevin Atkinson today announced the company would extend its sponsorship for a further three years.

"The team performed really well on the field and also off, and I wanted to provide them with some financial certainty, so that they could focus on playing and winning.

"These young players are the future of rugby in Hawke's Bay and they love playing the game so the last thing we want to see is some of them not being able to play.

Hastings West manager Marc Fox said the time and effort that goes into putting a campaign together is substantial.

"It was just truly fantastic news for us when Mr Atkinson called to say IMS would extend the sponsorship for a further three years.

"We can now get on and plan for next year's tournament knowing we have a principal sponsor.

"It's not easy out there, so our goal is to keep the costs to an absolute minimum for players' families, so this will be a great help," he said.

"IMS Payroll had come to the rescue previously, when Wests got into a similar situation, we went back to Kevin to see if he could help and to his credit he stepped up again!," said Marc.

The team had a successful tournament by going unbeaten and winning the overall tournament. They also had 10 players named in the Hawke's Bay Ross Shield representative team while Roger Paewai received the Jarrod Cunningham Scholarship and Petera Ariki received the Taupo Trophy for the player of the tournament.

IMS Payroll is a long term supporter in the community including sponsorships with Hawke's Bay Rugby and Hawks basketball. Over the last three years Mr Atkinson has also given away hundreds of tickets to Magpies games to be used for school and community group fundraising initiatives.

Atomic creativity wins IMS fundraising competition.

The Atomic Event Centre's skate boarding entry was one of the standouts in the IMS Payroll photo competition, which had over $17,000 in Magpie Rugby tickets up for grabs.
Troy from Atomic was thrilled to win 75 tickets, all of which will be used for the centre's ongoing fundraising.
IMS Payroll recently decided to give away 475 tickets to Magpie rugby games this season, providing the ticket winners with a fundraising opportunity.

The winning primary and intermediate schools each got 100 tickets, while clubs and not for profit organisations got 100, 75 and 50 tickets for first, second, third and fourth place.


The IMS Magpie Charity Open Day was a fundraiser for the Cancer Society and the local branch was presented with a cheque for $654.00 along with 25 game tickets. Hawke's Bay Cancer Society branch spokesperson Kay Collins was thrilled with the exposure of the competition and being the designated charity for the IMS Magpie Open Day.

Category winners

Primary School - Reignier School - Micah & Louis Jardine;

Intermediate School - Taradale Intermediate girls netball team (year 7); Club Sport Porangahau Rugby Sports Club;

Not for profit or Charitable Org winner and open club category, 1st Atomic Event Centre Hastings, 2nd Greendale Swim Club, 3rd Wanstead Polo Club

IMS Payroll Partner